CAMPAIGN DATA POWERED BY QSL2
They Send It. You See What Happens Next.
You paid to reach the audience. Your publishing partner sends the email. But once it goes out, how much can you actually see?
Campaign Data powered by QSL2 gives you direct access to real-time metrics from email campaigns sent on your behalf by publications, newsletters, associations, media companies, rented lists, and other third parties.
Instead of waiting for someone else to send you a report after the fact, you can watch campaign activity develop through your own QSL2 dashboard.
See which links attracted attention, what happened after the click, and how the campaign performed after the publisher sent it.
The Problem with Third-Party Email Reporting
The Problem with Third-Party Email Reporting
You Bought the Campaign. Somebody Else Has the Data.
When the sender controls the platform, the advertiser often sees only the report the sender chooses to provide, on the sender’s timetable. That can mean waiting until after the campaign has finished to learn which links drew attention or whether clicks led to measurable actions.
QSL2 gives the advertiser its own view of available campaign activity while the send is still generating response.
The publisher still sends the email.
You get your own view of the campaign.
See Your Email Campaign Metrics in Real Time
QSL2 gives you a secure dashboard where available campaign activity begins appearing after the third-party email is sent.
Depending on the campaign and how recipients interact with it, that data can include:
- Click activity
- Conversion activity
- Forwarding activity
- Link-level engagement
- Campaign interaction trends
- Identifiable interaction information where available and legally permitted
- A/B testing results
- Customizable charts and graphs
QSL2’s real-time campaign data refreshes every one to five minutes, so you’re looking at an active campaign rather than waiting for a static report after the fact.
See what’s happening while it’s still happening.
How Campaign Data Works with 3mail it
No New Sending Platform. No Change in Who Sends the Email.
Adding QSL2 does not turn 3mail it into the sender.
The process stays simple.
1. WE BUILD THE EMAIL
3mail it completes the campaign creative and responsive HTML just as we normally would.
2. WE PROCESS THE HTML THROUGH QSL2
The finished HTML is uploaded to QSL2, which returns a QSL2-enhanced version with the campaign measurement technology in place.
3. YOUR PUBLISHING PARTNER SENDS IT NORMALLY
The QSL2-enhanced HTML goes to the publication, newsletter, association, media company, or other third-party sender.
They send the email through their normal system to their normal audience.
4. YOU LOG IN AND SEE THE DATA
As recipients interact with the campaign, available metrics begin appearing in your QSL2 dashboard.
No migration to a different email service provider.
No access to the publisher’s email account.
No change in who owns or sends to the audience.
One HTML. Their send. Your data.
Works Across Email Service Providers
QSL2 is not tied to one email marketing platform.
Its methodology works regardless of the mail application or email service provider used to send the campaign, as long as the email HTML is properly developed.
That matters because publishers, associations, list providers, and media companies all use different technology.
You shouldn’t need a different analytics solution every time you buy a placement from a different publisher.
The sender can change. Your view of the campaign doesn’t have to.
A/B Testing After the Campaign Leaves Your Hands
Test Creative Even When You’re Not the One Pressing Send.
Normally, handing a finished email to a third party means handing over your ability to optimize the campaign.
QSL2 adds another option.
QSL2 can run A/B tests on supported creative elements within the same HTML campaign, even when someone else is responsible for sending the email.
That means campaign learning doesn’t necessarily have to stop the moment the publisher receives the creative.
You can use real campaign response to better understand which creative choices are generating engagement and apply what you learn to the campaign and future media buys.
Don’t just run the campaign. Learn from it.
See the Campaign Without Waiting for the Publisher’s Report
QSL2 gives you direct access to customizable campaign dashboards.
You can configure charts and graphs around the information you want to see, review individual campaign activity, export reporting, and give controlled access to approved team members or clients.
For agencies, that means campaign reporting can be shared with the people who need it without handing over access to every campaign in the account.
For advertisers, it means you don’t have to ask the publisher every time someone wants an updated number.
Check the campaign whenever you need an updated view.
What Can You Learn from the Campaign Data?
- Which message attracted the most interest?
- Which call to action generated the strongest response?
- Which links did people engage with?
- Did campaign activity continue beyond the initial send?
- Did clicks turn into measurable conversions?
- What should we change in the next email?
- Is this audience or media placement worth buying again?
- Which creative idea deserves another test?
Third-Party Email Campaigns QSL2 Can Measure
Campaign Data is especially useful when your email is being sent through an audience you do not directly control.
That can include:
- Dedicated email advertising
- Sponsored email campaigns
- Publisher email blasts
- Newsletter advertising
- Association email campaigns
- Partnership email sends
- Rented list campaigns
- Third-party promotional email
- Agency-managed publisher campaigns
The common thread is simple:
You’re paying to reach the audience, but someone else is sending the email.
Campaign Data for Agencies
Give Clients More Than a Screenshot After the Send.
Agencies managing publisher-sent campaigns can use QSL2 to bring third-party email reporting into a more consistent workflow.
Approved team members and clients can be given controlled access to individual campaign metrics, making it easier to review activity without chasing reports across multiple publishers and media partners.
And because the same QSL2 approach can be used regardless of which ESP sends the campaign, agencies can maintain a more consistent measurement process across different media buys.
Different publishers. One place to learn from the campaigns.
A Note About Identifiable Campaign Data
Depending on the campaign setup and available interaction data, QSL2 can provide unique identifying information associated with clicks, conversions, and other campaign activity.
Any personally identifiable information must be collected, accessed, stored, and used in compliance with applicable privacy laws, contractual requirements, and the policies governing the campaign.
3mail it and QSL2 campaign data should never be used as a substitute for appropriate privacy practices.
Frequently Asked Questions
Does QSL2 Work with Every Email Service Provider?
Yes.
QSL2 states that its methodology works regardless of the mail application or email service provider used to send the campaign, provided the HTML file is properly developed.
The publisher does not need to move the campaign to a different sending platform for QSL2 to work.
Does 3mail it Send the Email When I Add Campaign Data?
No.
The publication, newsletter, association, media company, or other third party still sends the campaign to its audience.
3mail it builds the email and processes the finished HTML through QSL2 before it is handed off for deployment.
Do I Need Access to the Publisher’s Email Platform?
No.
The QSL2 workflow happens through the campaign HTML. You do not need to log into or integrate directly with the publisher’s email service provider.
How Quickly Will I See Campaign Data?
QSL2 states that campaign metrics begin appearing within minutes of the email blast. Its current overview notes that real-time data refreshes every one to five minutes.
What Metrics Can I See?
Available QSL2 reporting can include clicks, conversions, forwards, campaign interactions, A/B testing results, customizable dashboard metrics, and identifiable interaction information where available and legally permitted.
The exact information generated depends on how recipients interact with the campaign and how the campaign is configured.
Can My Agency or Client See the Dashboard?
Yes.
QSL2 supports controlled metric sharing so team members and clients can be given access to individual campaign reporting.
Can QSL2 A/B Test a Publisher-Sent Email?
Yes.
QSL2 supports A/B testing and optimization within a single HTML campaign even when a third party is responsible for sending it. Current QSL2 documentation identifies supported testing around images and links.
Does QSL2 Give Me the Publisher’s Subscriber List?
No.
QSL2 provides information generated through campaign interactions. It does not transfer ownership or possession of the publisher’s complete subscriber database to the advertiser.
ADD CAMPAIGN DATA TO YOUR 3MAIL IT PROJECT
Don’t Stop at “They Sent It.”
You already invested in the audience.
You’re already building the campaign.
Campaign Data powered by QSL2 lets you keep learning after the email leaves your hands.