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3mail it

3mail it​

3mail it​

From Media Buy to Publisher-Ready Email

The placement is booked, the send date is coming, and the publisher needs the creative.

Tell us where the campaign is running, what you’re promoting, when the creative is due, and what you already have. We’ll sort out what still needs to be written, designed, built, and prepared for the publisher before production starts.

START MY EMAIL

Placement  \  Assets  \  Message  \  Build  \  Review  \  Handoff  \  Campaign Data

01 _ Tell Us What You Bought

Six-stage publisher-sent email workflow covering placement, assets, messaging, design and build, review and approval, and publisher handoff

01 _ Tell Us What You Bought

We start with the placement itself.

Who’s sending the email? What did they call the placement? When is the creative due? When is the campaign scheduled to run?

If the publication, newsletter, association, or media company gave you specifications, a media kit, submission instructions, or an email explaining what they need, send that too.

Every publisher handles email advertising a little differently, so we want to know their requirements before we start building.

02 _ Send Us What You Have

Don’t spend an afternoon trying to turn everything into a perfect creative brief. Send us what already exists. That might include:
  • Your website or landing page
  • Logo and brand guidelines
  • Product or service photos
  • Existing ads
  • Brochures or sales materials
  • Draft copy
  • Final copy
  • Offer details
  • Campaign notes
  • Publisher specifications
Sometimes we receive an organized campaign folder. Sometimes we receive a website, three images, and a note that says, “This needs to run next week.” We can start with either one.

Give us what you’ve got. We’ll take it from there.

03 _ We Figure Out What the Email Needs to Say

Before we start designing, we make sure the message makes sense.

What are you actually promoting? Why should this audience care? What’s the strongest reason to click? Where are we sending people, and what do we want them to do when they get there?

We review your offer, audience, landing page, and existing marketing materials, then decide what deserves the most attention in the email.

That keeps us from designing first and figuring out the message later.

04 _ We Write, Design, and Build It

Once the direction is clear, we build the campaign.

Depending on what you need, that can include:

  • Email copywriting
  • Headlines
  • Subject lines
  • Preheaders
  • Email design and layout
  • Calls to action
  • Campaign imagery
  • Destination links
  • Responsive HTML
  • Plain-text content
  • Publisher-specific creative assets


We’re not dropping your logo and copy into the same template we use for everybody else.

The email is built around your brand, your offer, and the requirements of the placement you purchased.

05 _ You Review It

Before the publisher sees the campaign, you do.

You review the copy, design, offer, imagery, links, calls to action, and anything else that matters to the final email.

Send us your feedback, we make the agreed revisions, and we get the campaign ready for final approval.

It’s much easier to fix a headline or move a call to action now than after the publisher has already put the campaign into production.

06 _ We Get Everything Ready for the Publisher

Organized publisher handoff package with approved email design, responsive HTML, images, links, specifications, and final production files

Once you approve the campaign, we prepare the files your publishing partner actually asked for.

Depending on their requirements, that may include:

  • Approved email copy
  • Subject line and preheader
  • Campaign images
  • Destination URLs
  • Responsive HTML
  • Plain-text content
  • Publisher-specific files
  • Organized final campaign assets


The publisher then handles its normal review and sends the campaign to its audience.

You bought it. We build it. They send it.

Want to See What Happens After They Send It?

QSL2 campaign data flowing from a publisher-sent email into a real-time analytics dashboard.
EXPLORE CAMPAIGN DATA

Campaign Data powered by QSL2 can be added before the finished HTML is handed off. The publisher still sends the campaign normally; you get access to available real-time clicks, conversions, forwards, and other campaign activity through your QSL2 dashboard.

What If I Don’t Know What the Publisher Needs?

Send us what they sent you.

Some publishers want complete responsive HTML. Others want copy, images, links, and subject-line information that they’ll load into their own template.

Forward the publisher’s requirements to us. We’ll sort out what they actually need before production starts.

We’ll review the specifications and build around the placement you actually bought.

What If Part of the Campaign Is Already Done?

That’s completely fine.

Approved copy but no design? We can start there. Design finished but no responsive HTML? We can handle production. If almost everything is ready, we can review the publisher requirements and organize the final files. If you’re starting with only an offer and a deadline, we can take on more.

We start where your existing resources stop.

THE PLACEMENT IS ALREADY BOUGHT.

Let’s Get the Email Across the Finish Line.

Send us the placement, the deadline, the publisher requirements, and whatever campaign information you already have.

We’ll help turn those pieces into the finished creative your publishing partner needs.

START MY EMAIL
HAVE A QUESTION?